More than a program, Direct Trade is a concept that CarmoCoffees believes in and practices. It is allowing direct selling, creating a fraternal bond between producer and consumer, in a relationship that is born of a good coffee and grows in visits to the farm, conversation circles and, of course, great deals.
And they have other, less tangible advantages. For example, it is rare for a Brazilian producer to know where the very coffee he produces with such love and commitment all year long goes. In Direct Trade, the farmer knows exactly where in the world his coffee is appreciated, in a sense of pride and accomplishment.