Farms

The story of Santa Marta Farm began long before it had a name. It’s rooted in a family with coffee in its
veins — from the great-grandfather, grandfather, father, all the way to the current generation. They all
lived and grew up surrounded by coffee trees on the old Cafarnaum Farm, in Pedralva, Minas Gerais.

Sítio do Campo is located in Carmo de Minas, in a region of about 1200 meters above the
sea level. Who runs this wonderful place is Maria Valeria Pereira, whose family has been
producing coffee for more than 100 years.

The Lagoinha farm is now managed by two partners, Carlos Eduardo Canellas da Cunha and Matheus Avelar. They have a long history of partnership and investment in various ventures, but it was now in coffee farming that the duo gained even more visibility.

Before dedicating themselves to coffee, the Mello family had a well-established history in cinema and
advertising. In 2015, Clóvis Mello, a filmmaker, was working on the script for a film about the medium Divaldo
Franco. Seeking inspiration, he followed Divaldo’s advice and traveled to Assisi, Italy, the land of Saint Francis.

The Capim Seco farm is managed by Ciro Dias Pereira. In the past, Rafael Dias Pereira took care of this farm, but he preferred to focus more on taking care of another one of his passions, horses, and Ciro, the younger brother, took over the farm.

Marcus was a well-known professional soccer player in the 80’s and 90’s, when he played at some top clubs in Brazil like Vasco da Gama. He was married to Maria Jose Barros Junqueira, whose family was from Carmo de Minas and into coffee farming.

José Ronaldo is the third generation of a family of coffee producers on the farm. Acquired in 1954 by his grandfather, Ciro Carneiro, the farm from an early age had high productivity and good results in crop management.

It all started in 1967, when Isidro Pereira, father of Luiz Paulo, bought the farm. By that time, Luiz was still coursing his graduation in agricultural technics and livestock production. 5 years later father and son joined forces to run the farm together.

Antônio Andrade Pereira Filho and Maria da Conceição Costa Pereira decided to invest on coffee growing in Carmo de Minas in early 70’s. They bought 90 acres of land and started to plant the first seedlings. While those trees grew, the two daughters of the couple were born: Maria Valéria and Maria Rogéria.

This history starts in 1977 when Antonio Fortes bought his first piece of land to produce vegetables, bananas and a small amount of coffee. In the first couple of years he noticed that the coffee growing activities were much more cost-effective and started planting more and more seedlings in the period.

Acquired by the Sertão Group in 1979 already with crops, was begun planting new crops, and which were also built new concrete terraces, washer, dryer and processing. Also dedicated to livestock in Girolando cattle.

Since 15 years of Helcio helped his mother in producing crops and benefiting coffee. In 1976, Helcio married with Glycia Pereira Carneiro, and began to manage the farm Santa Lucia. at that time, there was no real concern about the quality of coffee.

The sanctuary farm is a project that was born from a goal of being ahead of market trends. It is not easy to begin planning with plans to bring coffee from different regions of the world to generate a new profile of Brazilian coffee.

The history of Fazenda Sertão merges itself with the first steps of coffee growing in Carmo de Minas. From the first generation of coffee growers in the region, José Isidro Pereira learned very soon in his life that living is all about being responsible and joyful at the same time.

The Santa Catarina site is the result of a family’s passion for coffee. The story of the production begins in the 1980s when Sebastião Alexandre’s grandfather passed away and left the land as an inheritance for his children.

Jesimar inherited the property from his grandfather, Vicente Garcia de Oliveira – who planted the first coffee seeds in Sitio São Joaquim back in 1953. Since then, three generations were raised by the income generated by the specialty coffees.

Luiz Paulo is part of the fourth generation of a coffee-producing family. He is graduated in Business Administration and followed a banking career right before moving back to Carmo to work on the family’s legacy.