Robson is a well known producer in the specialty coffee market.
He is the owner of Alta Vista farm, recognized and awarded for the high quality of its coffees. He started producing coffees in 2004 and since then has specialized in achieving high scores and coffees with different profiles. Robson is an enthusiast.
Travel to other coffee producing countries to learn new techniques, invest in structure and prepare your team for better results. One of the differentials of the farm is the maintenance of the employees for a long period of time. With a much smaller team compared to other properties in the region, Robson offers the best working conditions possible. Its goal is to establish the best relationship and trust among employees.
Today the turnover of employees on the farm almost does not exist, directly influencing the quality and efficiency of the production processes. These measures resulted in a more efficient workforce, which merged with the quality processes and builds body and soul of Alta Vista farm. The increased quality and investments made in structure and equipment resulted in samples of better price and higher volume produced.